Let’s take a trip down memory lane for a few minutes. Do you remember a time where not everyone had a cell phone? What about a cell phone that wasn’t “smart’? How about a phone that didn’t even text? Oh yes, there were times that business was done by connecting with folks face to face and with a (quasi) warm handshake followed up with words and emotions being exchanged during that meeting. It truly wasn’t that long ago, but as technology has increased the rate and frequency in which we can replicate these types of interactions with our cold audience, so have the needs of your marketing keeping up with that rate of change.