What Is Micro-Content And How It Generates More Leads
Micro-content is precisely what it sounds like; it’s small groups of words that a person can skim to get a clear idea of the content on a web page. This can include article headlines, subject lines, email headings, and page titles. The great thing about producing micro-content is it’s low-cost but high engagement. Content was once encouraged to be lengthy. However, many people’s attention span has declined with the growing popularity of social media and constant content.
To go into further detail of explaining micro-content, you’ll notice it more as a description or promoting a piece that encourages an action like a click-through. It’s also a type of content that can most commonly be found on social media platforms. And I think we all know how vital social media is for branding and businesses.
So, micro-content can almost be your secret weapon in a way. But you have to do it right if you’re looking to generate more leads. And that’s why we are here! To help you understand micro-content, how to produce it, and offer some popular examples.
Why Create Micro-Content?
We will shortly if we don’t have you convinced with the above paragraphs. As of October 2021, 4.55 billion people are active on social media. And micro-content is suited for social media’s unique demands like constant and quick content. While social media popularity continues to grow and have its influence, creating micro-content allows you to get in touch with this large audience.
Let’s look at some other benefits micro-content creation can bring and how it can help generate leads.
- Mobile-Friendly Content- Micro-content gets tons of traction due to the amount of web traffic generated from mobile devices. Large amounts of text on a phone or app isn’t an enjoyable experience, and many users will steer clear if that’s all a website offers. Google, which happens to be the world’s largest search engine, also prefers bite-sized social content. Their recent shift towards mobile-first indexing will allow your micro-content to be ranked higher, meaning more visitors on your web page.
- Streamlined Content Creation- If you are a content creator, you know how long it can take to create content, especially when it comes to long-form posts. Another significant aspect of micro-content is that it only takes a few minutes to make a post. This can deliver immediate results only using little time and effort.
- Creates Brand Awareness- One of the top goals of creating content is growing an audience to consume that content and thrive. With bite-sized content, you create information that is easily digestible and engaging for readers, leading to more people viewing this content. Think of any viral meme or video you’ve seen on social media. All it took was a snappy caption or headline, well-made video or post to spark curiosity and drive brand awareness.
All of the above benefits are exactly how micro-content will generate leads! Leads are, of course, vital to maintaining your business and brand, and creating it in the form people want will get you the leads you deserve.
Now that you are aware of what it is and why you need to create it let’s look at different examples of micro-content and how you can begin applying it to your content strategies. After seeing the examples, it won’t take long to realize you might already be applying these strategies!
- Audio/video clips from pillar content – If you’re creating long-form content, such as videos, podcasts, or both together, you can create micro-content as clips from that original long-form content. This is an easy way to reuse and distribute content across multiple channels.
- Twitter- One of the first-ever social media sites that only used micro-blogging with a limit of only 280 characters to get your message across.
- Short Videos – This kind of micro-content took the world by storm. Think of TikTok, for example, and how much it’s grown in a couple of years. The app has over 1 billion users. This proves that people love content in this form and with a time limit to avoid wasting too much of their time.
- Images and Infographics- GIFS, memes, illustrations, quotes, all of these types are a great and short way to engage readers.
- Micro Posts- Shorter blogs that only have one or two paragraphs that usually appear with a type of image on social media.
When and How to Use Micro-Content
While there is no magic answer on how exactly to do micro-content, we can give you some recommendations. The best tip we can provide is social media alone will not cut it. Many brands currently focus too much on social media exclusively, which shouldn’t be the case.
It would help if you were diversifying your micro-content strategy, and here’s some advice on how to do it.
You can link to other, more significant assets. The most common way brands do this is by creating a lengthy high-quality blog on their website and publishing micro-content that shares the link along with a photo or gif, etc.
Another popular way is blog repurposing. Old blogs don’t have to be worthless, and you can repurpose this longer form of content which saves you time and energy and gives new life to it that you can again share on social sites.
Micro-content allows you to engage and combine with your other more considerable assets. Whether by doing it the two ways mentioned above or creating new content, micro-content can go an incredibly long way in helping you develop relationships with your audience.
Some additional tips to success include: create strong graphics and images, keep posts short (this is the whole point of micro-content), write well, and tailor to your audience.
Strengthen Marketing Efforts with Micro-Content
Micro-content is easy, manageable, and has proven results. As more forms of sharing and producing short content become available, you need to be part of it to make a difference with your brand.
Attention spans have changed thanks to the internet significantly, so what do we do with that? We adapt. And micro-content creation is allowing us to do so. If you can get your message across to viewers through copy, clips, imagery, or video in 10-30 seconds, you’re already beating the majority of the competition.
If you want help creating and executing a successful micro-content strategy, let us help! We have a full team with years of experience, so you won’t spend years learning from all the beginner mistakes most people make.