Why Does Your Business Need a Podcast?
Podcasting grows in popularity across the world each day. 50 percent of homes are podcast fans, and with more than 2 million podcasts available, the selection is far from limited. This somewhat new form of content creation is starting to become part of content strategies, and for a good reason. Podcasts help your brand by growing awareness, audience connection and help showcase your expertise in your niche.
Being a business owner, you know how the competition works; they are always there. Even if your products and services are superior or cost-effective, people won’t buy from you until they know who you are. So, it’s important to start putting more effort into your content strategies rather than just deals and promotions.
If it’s not apparent already, we are trying to tell you that your business needs a podcast. But, if you are still skeptical, hopefully, we can prove it to you in this blog. We will show you all your business’s benefits from joining the bandwagon and starting a podcast. Let’s get started.
Industry Expertise
People will only trust your business if you prove you are an expert in it, and podcasting can provide that. In today’s world of social media and easy access to the internet, content was once appreciated in written form, but that just isn’t the case anymore. Think of how popular video apps have gotten, like YouTube and TikTok. Audiences want to hear from you. Podcasting gives you that opportunity to show off your business or brand and your speaking skills and enthusiasm. Sometimes it isn’t easy to get your words or authority across through writing, so showcasing it in this medium is an excellent opportunity for your business to grow and gain an audience that trusts in you.
Brand Awareness
If you are a business owner, you should already understand the importance of brand awareness and what it can create for you. Podcasts give you a great opportunity to build on that brand awareness. One study found that listeners pay attention to podcast ads and follow through on a brand’s CTA 75 percent of the time.
The majority of podcasts out there have a consistent and familiar schedule for their community. This helps keep your audience on track, and the goal is to make your audience look forward to the next episode.
Podcasts can genuinely give your business a household name. For example, if you are a realtor, you would want to produce a podcast about the housing market, information on homes, tips and tricks, and so on. Podcasting can also serve as an advertisement for your business.
It can also serve as network connections with other industry leaders. Perhaps you can bring them on as guests or co-hosts. Podcasting is so flexible and up to you and your team that marketing possibilities are endless.
Audience Connection
With the number of businesses out there, along with the fight to be seen on social media and ranking high on search engines, podcasts give your business another route that is a relatively new and personal way to get noticed.
Hearing your voice can help give your audience a stronger connection to your brand rather than simply reading information on a website. An audience can hear your values and ways of running a business. It also gives them the flexibility to listen when and how they please. When visiting a website or traditional print articles, an audience had to be more focused on that task, while a podcast allows an audience to listen while doing other things.
Easy Distribution Across Multiple Channels
A critical aspect of podcasting is delivery. And podcasts allow you to distribute to multiple channels. You can choose Itunes, Spotify, Stitcher, Soundcloud, YouTube, really whatever channels fit you best. Sometimes marketers for businesses are stuck, you only have specific social media channels to post to, and maybe it’s not getting the attention you want. However, with podcasting, you can post where you want and when you wish, giving access to multiple viewers who may only have one streaming service over another.
Podcast distribution is built right in and much simpler than this.
It’s Fun!
Who said work and marketing your business can’t be fun? Hosting a podcast is truly something you can look forward to. By creating these new connections with your audience and bringing in guests, you can share stories that mean something to you and put your business first.
Start your Podcast Today
As you can see, there are tons of advantages to starting a podcast for your business. It’s important to note that podcasts take time. It would help to grow your audience, have a strategic plan, a great idea, and expertise. Patience is critical when it comes to podcasting.
This digital media form is also expected to take off in the upcoming years as it continues to gain popularity. It’s being estimated that podcast listeners will total 125 million in 2022 in the United States.
If you are struggling, we can help at Knucklehead Agency. Our team is dedicated to helping your business get its podcast up and running with a plan and an audience. Reach out today to find out how we can help you on your podcasting journey.
